The Real Cost of Waiting to Write Your Book (And How to Start Now)
Still waiting for the right time to write your book? You’re not alone.
If you’ve ever thought “I’ll write my book when I’m more ready”, you’re in good company. Maybe you’re waiting for more time. More clarity. More confidence. More experience.
But here’s the truth:
You are never fully ready — but you are always capable.
And in business, waiting until you feel ready to write your book might be the most expensive decision you're making without even realising it.
Why Business Owners Delay Writing Their Book
Let’s get honest.
Most entrepreneurs don’t delay writing their book because they lack time, content, or skill.
They delay it because they feel not quite ready.
On the surface, this sounds reasonable. But underneath, that feeling usually comes from:
Self-doubt: “I’m not confident in my message yet.”
Fear of judgment: “What if people don’t take me seriously?”
Questioning your story’s value: “Do I really have something worth sharing?”
Lack of perceived credibility: “I need more results first.”
But here's the insight most people miss:
You don’t need to feel ready.
You need to be willing.
Willing to show up.
Willing to be honest.
Willing to begin.
Because readiness is a moving target — but willingness is a decision.
How Writing My First Book Changed Everything
When I wrote my first book, The Six Pillars of a Rewarding Life, I wasn’t a business owner. I had no audience, no brand, and no program.
But I had something to say.
And that was enough.
That book changed my life. It gave me confidence, structure, clarity — and momentum. It led to more books. It laid the foundation for what is now Impact Group Publishing.
None of it would’ve happened if I’d waited for the perfect time to start.
Readiness = Perfectionism in Disguise
When someone says they’re waiting until they’re “ready”, what they often mean is:
“I want it to come out perfectly on the first try.”
“I’m afraid of looking silly.”
“I don’t want to be judged or criticised.”
But writing a book isn’t a performance — it’s a process.
Your first draft won’t look like your final one. Your outline might shift. Your message might evolve. That’s not failure. That’s how books get written.
The authors who finish are never the ones who had it all figured out — they’re the ones who were willing to move through the mess.
Your Book Doesn’t Need You to Be Ready.
It Needs You to Be Real.
The best business books aren’t written by people with perfect track records. They’re written by people who are honest, helpful, and human.
Your book doesn’t need to be an encyclopedia. It needs to be a clear expression of how you help people. It needs to tell the truth about your journey, your methods, and your values.
And every moment you delay?
Someone out there stays stuck.
If your book could help someone shift perspective, solve a problem, or make a breakthrough — then not writing it means someone doesn’t get the help they need.
And that’s not the legacy you’re here to leave.
Your Book Is More Than Just a Book
When done right, a book is more than a collection of ideas — it’s the front door to your business.
It becomes:
A lead generator
A trust builder
A positioning tool
A credibility amplifier
A conversation starter
A system for scaling your expertise
You don’t need to keep repeating your story.
You don’t need to prove yourself on every call.
Your book does the heavy lifting for you — 24/7.
What Could the Next 12 Months Look Like With Your Book?
Picture this:
More aligned clients coming in, already pre-sold on your message.
Speaking opportunities, guest features, and new media exposure.
A course or workshop built from your chapters.
Greater visibility, trust, and leverage across your business.
Now picture staying stuck in “I’ll wait until I’m ready.”
One path leads to growth.
The other keeps you in a loop.
Not Sure Where to Start? Here’s a Simple First Step:
If you’re nodding along but unsure how to begin, here’s what I suggest:
Write one paragraph about anything you believe in.
Voice-record one idea — while walking, at the gym, or in the car.
List five common client questions and how you normally answer them.
These aren’t writing tasks.
They’re momentum builders.
The goal is not to finish your book this weekend.
The goal is to start — and let starting reshape how you see yourself.
Final Word: "Ready" Is a Myth
If you’re waiting to feel ready, you’ll be waiting a long time.
You don’t need more experience.
You don’t need permission.
You don’t need the perfect plan.
You need a decision.
And if you’ve read this far, you already have something worth sharing.
So please — take the first step.
If you want structure and support, book a free call and we can talk through your book idea.
Because someone out there is waiting for the message you haven’t written yet.
And the business you want?
It might just be waiting on the book you haven’t started.
