10 Things I’ve Learned About Starting My Business With Publish to Impact

Writing Publish to Impact and building a business around it has been one of the most transformational experiences of my life. Whether you're thinking of starting a business with your book or already running a business without one, these 10 lessons will give you real insight into what happens when you turn your book into a business asset.

1. The Book Will Break You Before It Builds You

Publish to Impact was not easy to write. It challenged me at every level. Before I even started my business, the imposter syndrome kicked in: Who am I to write a book? Who am I to build a business?

Writing a book brings up all your doubts, fears, and overthinking. But the breakthrough always happens right after that moment when you want to quit. Writing a book forces an identity shift. It humbles you. And on the other side of that discomfort is growth you can’t yet imagine.

2. Your Book Is the Starting Line, Not the Finish Line

Publishing Publish to Impact wasn’t the end—it was the beginning.

The book became the launchpad for my business. It started this podcast, which originally launched as The Publish to Impact Podcast and later evolved into The Idea to Impact Podcast as my framework expanded.

A lot of coaches and business owners believe writing a book is the ultimate goal. But in reality, your book is simply the entry ticket to new opportunities, new conversations, and a much bigger business.

3. Your Book Must Be Treated Like an Asset

If you want your book to support a premium business, you need to treat it like a premium product.

I’ve invested thousands into professional editors, cover designers, formatters, and freelancers—not because I had to, but because I wanted my book to reflect the quality of my work. When your book stands out in a crowded market, it elevates your brand. Yes, you can write a book on a budget, but if you want one that converts, you must build it like an asset.

4. One Chapter Can Build a Six-Figure Offer

Inside Publish to Impact, there are chapters that became frameworks—and those frameworks turned into high-ticket offers.

Your book doesn’t need to give away everything you know. It needs to prove to your reader that you deeply understand their problem. That one moment where the reader thinks, "This person gets me," is what opens the door to coaching, consulting, and transformational work.

5. Write for One Person, Not the Masses

Early on, I made the mistake of trying to write for everyone who might want to write a book. But the turning point came when I narrowed my focus: business owners with something to say and something to sell.

I wrote Publish to Impact for the expert who has been sitting on a message for too long—and that clarity made every chapter sharper, every story more relevant, and every offer more aligned.

6. Clarity Comes From Creation, Not Contemplation

You don’t find clarity by thinking harder. You find it by writing.

I didn’t fully articulate my framework until I wrote it down multiple times. The process of creation sharpened my thinking and clarified my business model. Writing your book will bring clarity not only to your message, but to the business you want to build.

Start before you're ready. The clarity is a reward—not a prerequisite.

7. A Bestseller Title Doesn’t Build Your Business

Publish to Impact became a bestseller. My previous book, Of All Your Skills, also hit bestseller status. While exciting, these titles alone didn’t change my business.

What matters is how you use your book to build trust, open doors, and attract the right clients. That’s why we build high-converting business books first. Bestseller titles are a bonus—not the measure of success.

8. Your Book Replaces Your Pitch Deck

When a potential client reads your book and feels seen, you don’t need to sell them—the book already has.

They come to the call trusting you, understanding your philosophy, and feeling aligned with your offer. The sales conversation becomes a real conversation about their goals, not a pitch. That trust creates long-term client relationships, especially for high-ticket services.

9. You Can’t Scale Chaos — You Need Systems

As Publish to Impact grew into a full business, I realized hustle wouldn’t scale.

We had to build real systems—onboarding, workflows, launch plans, and processes—so that the business could grow sustainably. When you treat your book like a product and your business like a machine, you shift from being reactive to strategic. And that allows you to serve clients at a much higher level.

10. The Work Is Bigger Than You

The deepest lesson I’ve learned is that this work is bigger than me.

Your book becomes legacy. The stories, frameworks, and experiences you’ve lived now exist in a form that will outlast you. You’re not just building a business—you’re creating something that impacts lives far beyond your own.

That’s why I’m committed to playing this game for the long run. To help more coaches, experts, and business owners write books that don’t just get downloaded—but build businesses, attract clients, and create real impact.

If you’re ready to build a book that grows your business, let’s talk. Schedule an Idea To Outline call where we map your entire book idea in half an hour.

And if this message resonates, share it with someone sitting on a book idea. You don’t need to sell 10,000 copies. You need a book that sells you.